The Newspaper Association of America, reported stats for Q1 2009 show that total ad sales dropped by an unprecedented 28.28% represening a loss of more than $2.6 billion in ad revenue compared year-over-year.Print sales fell by 29.7% in the first three months of this year (to $5.9 billion), while online sales dropped a record 13.4% (to $696.3 million).

InPage and X2 have expanded their exclusive rights of distribution agreement to now include Australia, France and Singapore, will non-exclusive distribution rights for China, this partnership agreement will see X2 handle InPage’s online marketing products and services exclusively in Australia, France and Singapore three countries, wile allowing initial market investigation of the Chinese advertising market through X2’s existing client base.

Internet World Show, London, April 28, 2009: UK Based consultancy, pjb Associates is pleased to announce the formation of a distributor partnership in the United Kingdom and Ireland with InPage – a developer and provider of a new method of online advertising.

Australia’s online advertising market show’s strong positive growth, recording impressive year-on-year growth of 14 percent according to figures released by IAB Australia. According to its Online Advertising Expenditure Report (OAER) which is compiled by PricewaterhouseCoopers (PWC), online advertising expenditure in Australia for the first-quarter 2009 (ending 31 March 2009) totaled $439.5 million, the largest first-quarter on record.

InPageAds, and X2WORLD, have entered into an exclusive partnership agreement where X2WORLD will handle InPage’s online marketing products and services for Australia.

The IAB and Bain & Company announced the release of a benchmark study which suggests that online publishers are increasingly turning to sales intermediaries known as ad networks to sell off excess inventories. The use of “ad networks” surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to the newly released “Digital Pricing Benchmarking Study” from Bain, the global business consulting firm, conducted in coordination with the Interactive Advertising Bureau.

Online advertising was the fastest-growing category in Australia, according to a December report from the Interactive Advertising Bureau.

For the 12 months to December 2007, spending grew 34.5 per cent to $1.3 billion, slower than the 60 per cent growth rates of previous years.

Coraz częściej najpopularniejsze portale cierpią na brak wolnej przestrzeni reklamowej, co ogranicza liczbę wyświetlanych reklam i możliwe dochody. Jak zatem ominąć ten problem?

Na stronach czy pomiędzy stronami
Rozwiązaniem tej kwestii może być reklama wyświetlana pomiędzy stronami, w czasie ładowania tej, do której odnosi nas uaktywniony przez nas link. Firma InPage oferuje możliwość zamieszczania online pełnoekranowych reklam typu rich media, w pełni udźwiękowionych i ruchomych, pomiędzy stronami internetowymi. InPage pozwala na umieszczanie reklam w „wolnej” przestrzeni pomiędzy stronami internetowymi. Jest to możliwe dzięki zainstalowaniu specjalnego oprogramowania wyzwalającego komunikaty reklamowe. Nie należy mylić tego typu reklam z interstitials ponieważ reklamy InPage nie wydłużają czasu przeglądania serwisu, a jedynie wykorzystują moment potrzebny na załadowanie następnej strony.

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Worldwide spending on Internet advertising will total $65.2 billion in 2008, which represents nearly 10% of all ad spending across all media. With IDC’s Digital Marketplace Model and Forecast projecting 15-20% annual growth throughout the forecast period, this share will reach 13.6% by 2011 as Internet ad spending grows to $106.6 billion worldwide.

“Compared to more mature types of advertising, Internet advertising is growing at a phenomenal rate,” said John Gantz, chief research officer at IDC. “But Internet advertising is still relatively new and growing from a much smaller base. By the end of the forecast period, spending for Internet advertising will trail direct mail – the third largest form of advertising – by more than $30 billion, while spending on TV and print ads will each be nearly twice as great as for online ads. The long-term opportunity for Internet advertising can be seen in the disparity between per capita spending. Total advertising revenues equate to more than $105 per inhabitant of the planet, while Internet advertising revenues are less than $50 per active Internet user.”

Keyword ads will remain the dominant type of Internet advertising throughout the forecast period, capturing more than a third of annual online ad spending worldwide. Display ads will be the next largest type of Internet advertising, capturing more than 20% of worldwide spending annually through 2011, followed by classified ads with nearly 19% of all online ad spending per year. Spending in both categories will be pressured by rich media ads, which are expected to grow at a compound annual growth rate (CAGR) of more than 50% during the 2007-2011 forecast period.

“Marketers already recognize that online advertising must be incorporated into any comprehensive ad strategy. This will continue to drive growth in online ad spending well beyond the forecast period,” said Karsten Weide, program director, Digital Media and Entertainment. “However, there is still a lot of experimentation underway within the category as marketers seek the optimal mix of ad types to reach their target audience. This will fuel spending for all types of online ads.”

Additional highlights from IDC’s Digital Marketplace Model and Forecast include the following:

• The United States will lead the world in both total advertising spending and online ad spending throughout the forecast period with expenditures of more than $265 billion and $45 billion respectively in 2011.
• Central and Eastern Europe (CEE) and the Middle East and Africa (MEA) will experience the fastest growth in Internet ad spending during the forecast period with a CAGR of 42.1% for CEE and 29.8% for MEA. Online advertising in Asia/Pacific (excluding Japan) will also experience dramatic growth with a 2007-2011 CAGR of 25.4%.
• Internet advertising will make the greatest gains relative to total ad spending in Western Europe, where online ad spending will capture 18.2% of total ad spending in 2011. This compares to a 16.3% share for online ad spending in Japan and 14.6% in the United States.
• More than $5 billion will be spent worldwide in 2008 in each of the top four categories of online ads – adult content and gambling, information, electronics, and computing. These will continue to be the leading categories in 2011.

IDC’s Digital Marketplace Model and Forecast provides worldwide and regional data for a wide range of Internet categories and activities. Traditional Web 1.0 categories include Internet users, devices using the Internet, Internet buyers, and B2C and B2B eCommerce. Web 2.0 categories look more closely at what Internet users are doing online, with breakouts by activity and gender. The database also includes a detailed look at online advertising spending worldwide. Forecast data for the 2008-2012 period is supplemented by historical data from 2006 and 2007. The Web 1.0 categories include detailed information on more than 40 individual countries.

New study commissioned by Microsoft Advertising suggests that Bangkok internet users have more sophisticated, extravagant lifestyles than their offline counterparts.

A recent study commissioned by Microsoft Advertising has found that amongst affluent people living in Bangkok, those who regularly spend time online have more extravagant purchasing habits and lifestyles than non-internet users. Bangkok’s online residents are a lot more likely to visit a cinema, museum or concert, twice as likely to travel and own a luxury watch worth over 1,000 USD and three times more likely to take a business air trip than non-internet users. Furthermore, compared to the nine other Asian cities included in the study, on average, Bangkok’s online community were found to be the second most frequent users of Instant Messaging (IM) with 40% of respondents claiming to chat regularly online.

Commissioned by Microsoft Advertising to help Thai advertisers better understand the habits of Thailand’s online community, the study was conducted by Synovate in a total of ten cities across the region which included Singapore, Seoul, Taipei and Hong Kong. The study targeted affluent people aged between 25 and 64 years of age, quizzing them about their internet and lifestyle habits. In Bangkok, responses were gathered from a total of 1,700 people and the term affluent was defined as people with a personal income of at least 40,000 Baht or those living in a household with a total monthly of 70,000 Baht and up.

“The study suggests that amongst Bangkok’s affluent residents, those who spend time online live more extravagant lifestyles and are bigger spenders than their offline counterparts,” said Kamolpat Swaengkit, National Sales Manager, Microsoft Advertising. “An explanation for this could be that the internet users are benefitting from the ability of the internet to easily connect people to the information they need, enabling them to research products and make purchases more easily anytime and anywhere, be it in the office, at home or even on the go via an internet enabled mobile,” Kamolpat added.

Interestingly, contrary to popular beliefs, the study suggests that spending time online goes hand in hand with an active, outgoing lifestyle. 57% of internet users claimed to be interested in reading, attending or watching football, as opposed to only 46% of non-Internet users and 11% of internet users are members of gyms as opposed to only 7% of non internet users. Finally, when it comes to drinking alcohol, the internet users were again the bigger spenders with 39% having recently splashed out on a drink, versus only 27% of non internet users.

Of the internet user respondents in Thailand, the survey confirmed Hotmail to be the most used e-mail service (62%) and Windows Live Messenger the leading IM service with 36% of all internet using respondents claiming to regularly chat on MSN. The next most popular IM service used by participants in the survey was Yahoo! Messenger at 7%.

About MSN and Windows Live

MSN attracts more than 465 million unique users worldwide per month. With localized versions available globally in 42 markets and 21 languages, MSN is a world leader in delivering compelling programmed content experiences to consumers and online advertising opportunities to businesses worldwide. Windows Live, a new set of personal Internet services and software, is designed to bring together in one place all the relationships, information and interests people care about most, with enhanced safety and security features across their PC, devices and the Web. MSN and Windows Live will be offered alongside each other as complementary services. Some Windows Live services entered an early beta phase on Nov. 1, 2005; these and future beta updates can be found at http://ideas.live.com. Windows Live is available at http://www.live.com. MSN is located on the Web at http://www.msn.com. MSN worldwide sites are located at http://www.msn.com/worldwide.ashx.

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Source: http://www.thaipr.net/