The Newspaper Association of America, reported stats for Q1 2009 show that total ad sales dropped by an unprecedented 28.28% represening a loss of more than $2.6 billion in ad revenue compared year-over-year.Print sales fell by 29.7% in the first three months of this year (to $5.9 billion), while online sales dropped a record 13.4% (to $696.3 million).
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) figures for the same period indicate that the online advertising revenues dropped 5% to USD $5.5 billion.
“Interactive advertising has taken its rightful place as a fixture on marketing plans across sectors, which means we aren’t immune to broader economic trends,” said Randall Rothenberg, President and CEO of the IAB. “Nevertheless, consumers are spending more and more time with interactive media. For this, and other reasons, interactive media continues to gain share of marketing spend. We’re confident that growth will resume as the U.S. economic climate improves. Interactive advertising is the most accountable way to reach consumers—and in this economy, digital media will be a core component of any successful marketing campaign.”
The following chart highlights quarterly ad revenue since 2001; dollar figures are rounded.
Source The IAB: www.iab.net
Source The NAA: www.naa.org
