The Newspaper Association of America, reported stats for Q1 2009 show that total ad sales dropped by an unprecedented 28.28% represening a loss of more than $2.6 billion in ad revenue compared year-over-year.Print sales fell by 29.7% in the first three months of this year (to $5.9 billion), while online sales dropped a record 13.4% (to $696.3 million).


The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) figures for the same period indicate that the online advertising revenues dropped 5% to USD $5.5 billion.

“Interactive advertising has taken its rightful place as a fixture on marketing plans across sectors, which means we aren’t immune to broader economic trends,” said Randall Rothenberg, President and CEO of the IAB. “Nevertheless, consumers are spending more and more time with interactive media. For this, and other reasons, interactive media continues to gain share of marketing spend. We’re confident that growth will resume as the U.S. economic climate improves. Interactive advertising is the most accountable way to reach consumers—and in this economy, digital media will be a core component of any successful marketing campaign.”

The following chart highlights quarterly ad revenue since 2001; dollar figures are rounded.

Source The IAB: www.iab.net
Source The NAA: www.naa.org

InPage and X2 have expanded their exclusive rights of distribution agreement to now include Australia, France and Singapore, will non-exclusive distribution rights for China, this partnership agreement will see X2 handle InPage’s online marketing products and services exclusively in Australia, France and Singapore three countries, wile allowing initial market investigation of the Chinese advertising market through X2’s existing client base.

X2 is a global group of business consultants, creative professional marketers, technology and digital experts. With a team of over 150 people across the world X2 is a digital agency who’s philosophy recognizes the importance of developing and sustaining long-term client relationships and effectively managing the balance between creating, communicating and delivering value.

As the CEO of X2 World, Didier Grossemy role in the company is to create the ultimate Digital Service Provider while growing a global production team and a network of distributors across the globe.

Contact Information:

• Sydney: +612 9238 8125
• Melbourne: +613 9221 6323
• Paris: +331 5652 9042
• Singapore: +65 6866 3858
• InPage Australia: http://www.inpageads.com.au

Internet World Show, London, April 28, 2009: UK Based consultancy, pjb Associates is pleased to announce the formation of a distributor partnership in the United Kingdom and Ireland with InPage – a developer and provider of a new method of online advertising.

Advantages of InPageAds: -

• Increase Ad inventory in websites by utilising the blank white screen, between web pages.
• Ads are hosted and managed on the same server as the website content.
• InPageAds are full screen and can contain animation, sound and other graphics.
• InPageAds, when used appropriately, create strong brand reinforcement and effective message announcements that don’t appear to be invasive and intrusive to users.
• InPageAds can be clicked through for additional information.
• InPageAds and Display Ads can all be managed by one Management System – InPage InTouch Manager – that can be accessed via the web anywhere.
• InPageAds linked with Display Ads, enhances the Display Ad visibility; improves interaction and click through ratios.
• The InPage InTouch Manager – provides a very flexible system for managing an Ad campaign with unlimited Ads and advertisers, geographical targeting, time of day and date management, unique tracking and many more features.
• InPage is a cross-platform solution serving the InPageAd creative, Display, mobile, InGame and video advertising.
• InPage can also supply website publishers with Ads from the Inpage Ad Inventory.

Free from Set-up Charges
We don’t charge any set-up fees for using the service. We work out a revenue share based on the number of Ads that are viewed and clicked through.

Wanted Agents
pjb Associates is actively recruiting new network of agents to develop the service across the region. We need: -

• Website Owners (publishers) – who want to add new Ad inventory to their websites and better manage their existing Ad inventory.
• Agencies – who manage Ad Campaigns on behave of their clients whether it be a brand or a website publisher
• Advertisers – looking to improve the effect of their online campaigns, through new innovative advertising methods.
• ISPs – who want to offer this innovated ad serving solution as value-added service to their clients – by adding free of charge the InPage Application Server to your shared or stand-alone hosting servers and entering into a revenue share arrangement on the number of Ads served.

Market Positioning
InPage comes to market with a full range of Display media for web, mobile, video and InGame, while including a niche product that injects ads into the “latent” time between Internet pages; a typical InPage ad is served for 3 seconds while at the same time loading the requested page.

Due to the short display time of the InPageAds this positions the solution as a brand creation, corporate identity and action driving tool comparable to that of Television advertising, However, InPage is also a complete ad serving network for both traditional banner and in-between Ads with its own Inpage Application Server (IAS) hosted on the same server as website content and its entirely web-based flexible InPage InTouch Manager for managing multiple ad campaigns.

UNITED KINGDOM & IRELAND

InPageAds,
52 St Andrews Way
Ely, Cambridgeshire
CB6 3DZ, United Kingdom
Phone: +44 1353-667973
Fax: +44 7092-308016
http:www.inpageads.co.uk

Australia’s online advertising market show’s strong positive growth, recording impressive year-on-year growth of 14 percent according to figures released by IAB Australia. According to its Online Advertising Expenditure Report (OAER) which is compiled by PricewaterhouseCoopers (PWC), online advertising expenditure in Australia for the first-quarter 2009 (ending 31 March 2009) totaled $439.5 million, the largest first-quarter on record.

As expected, the online advertising industry has been impacted by the effects of the global financial crisis; with Q1 showing a drop of five percent from Q4 2008. However, unlike most other advertising media that are reporting negative year-on-year revenues, online advertising has maintained strong year-on-year growth each quarter.

Combined with the record 4th and 3rd quarters of 2008, the results show an impressive 22 percent growth when compared to the same quarters the previous financial year. The report demonstrates a growing confidence in the online platform as a trusted, core and in some cases essential component of advertisers marketing and communications strategies.

“Much will be made of the decline in revenues from Q4, but it’s important to note that historically Q1 online advertising revenues are always either flat or lower than Q4 in the online advertising industry,” said Paul Fisher, CEO of IAB Australia. “The fact that both the general display, and search and directories sectors experienced positive growth and the classifieds sector saw only a minimal decline is encouraging in the current climate.

“Continued economic pressure on some of the key advertising industry sectors notably automotive, financial services, travel, and in the classifieds sector real estate, employment and automotive, resulted in these sectors dampening the previous rate of growth in the industry.

“However, as the online advertising industry develops new and improved audience measurement metrics and methodologies, more standards and guidelines specifically for the Australian market, and Australian based research and case studies, the industry is well placed to continue its strong, double digit growth for many quarters to come, especially when the Australian advertising industry begins its recovery from the current downturn,” continued Mr Fisher.

PwC lead partner for technology, entertainment and media, David Wiadrowski said: “The impact of the economic slowdown has strongly impacted the Classified market during the quarter, with the first decrease in year-on-year expenditure seen since record keeping commenced in 2002. The decrease in the General Display market from the previous quarter was to be expected, with the decrease showing a similar result to the trend of previous years.”

An expected migration of revenues into search and directories saw this sector pushing past 50 percent of total online advertising revenue for the first quarter. General Display advertising and Classifieds advertising accounted for 24.9 percent and 23.9 percent of the total advertising expenditure for the first-quarter 2009 respectively.

Finance, Computers & Communications and Motor Vehicles sectors continue to be the dominant industries using General Display advertising, and comprise 46 percent of the General Display spending. Motor Vehicles – Manufacturers was the largest subcategory which comprised 12 percent of the General Display spending for the quarter.

Recruitment continues to be the leading category for Classified Advertising expenditure, followed by Real Estate, then Automotive.

The IAB Online Advertising Expenditure Report includes financial data from over 1,000 websites. An executive summary of the Report is available on the IAB Australia website. The full report is made available to IAB Australia members and report contributors only.

InPageAds, and X2WORLD, have entered into an exclusive partnership agreement where X2WORLD will handle InPage’s online marketing products and services for Australia.

InPageAds (www.inpageads.com.au) is more than a new and dynamic form of online advertising. It is a complete ad management, serving and reporting solution that allows you to deploy highly targeted adverts across Private sites (Portals, Hubs, Commercial sites, Corporate sites, Intranets and Extranets), or across the InPage Network of Public sites.

InPageAds provides you with a highly effective tool for improving your online brand impact.
Until now, print and television media were the only effective way to create and manage a brand campaign. With InPageAds you can allocate spend from your traditional branding budget to the Internet and achieve results.

InPageAds has revolutionised online advertising by placing full screen, full motion, and contextually targeted ads between Web pages. This form of media creates a powerful branding tool for you, the Advertiser.

InPageAds is more than just a revolutionary from of online advertising; it is a complete ad management and reporting solution rolled into one powerful product.

You have total control over every aspect of your campaign. You decide where and when your ads appear. Choose the country, the days of the week and for how long you campaign should run. You can structure campaigns around multiple adverts and run them sequentially or simultaneously.
InTouch technology is available 24/7. It draws reports on the number of impressions served and click-throughs broken down by country, sites, days of the week and times. Download your own statistics data and analyse it however you like, include it in your own reports and market analysis.
For public private and public sites owners, InPageAds allows revenue creation through two ad distribution models:

Private sites: Portals, Hubs, Commercial sites, Corporate sites, Intranets and Extranets: InPageAds offers any size site the perfect opportunity to grow online revenue dramatically. You target your own Advertisers and set your own rates based on your own criteria. You can choose to manage your own campaigns or even set permissions for Advertisers or Agencies to manage their own campaigns. It is a traditional ad serving model where Publishers are in complete control of the InPageAds campaign management, billing, serving and reporting on their sites.

Network of Public sites: Allow InPageAds to serve contextually targeted adverts from our pool of global Advertisers on your site. Achieve this with almost no maintenance at all. Profile your site to ensure that we serve adverts that complement and enhance your site. We do the work for you and share the revenue!

For additional information or a demo, Contact:

Contact:CEO
Contact Person: Didier Grossemy
Company Name: X2 World
Telephone Number: 0409 777 077
Email Address: x2world@inpageads.com
Website address: www.inpageads.com.au

The IAB and Bain & Company announced the release of a benchmark study which suggests that online publishers are increasingly turning to sales intermediaries known as ad networks to sell off excess inventories. The use of “ad networks” surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to the newly released “Digital Pricing Benchmarking Study” from Bain, the global business consulting firm, conducted in coordination with the Interactive Advertising Bureau.

As online publishers continue to experience growth rates of 20-30% in ad revenue, the race to create new advertising opportunities has left publishers with an excess of inventory which they are selling through ad networks at up to 90% discounts versus direct sales rates. The study finds the trend particularly foreboding for branded online publishers who traditionally earn between $10-20 CPM (the industry term for the cost per 1,000 ad impressions advertisers pay) and therefore risk severe price erosion.

“Online publishers are producing more inventory than the market demands, and risk devaluing the premium nature of their brands, particularly in light of ad networks growth and their dramatically lower pricing,” said John Frelinghuysen, a partner in Bain’s Global Media Practice and study author. “Building more effective relationships between publishers and ad networks is critical. In the longer-term, both parties will benefit from gains in ad network CPMs.”

The reason for the rapid growth in the use of ad networks is two-fold:

* Interviews with online publishers, conducted as part of the study, indicate that the lack of adequate pricing tools and inventory management discipline contributed to the growth in available ad space. This is causing publishers to seek out ways to sell large inventories of unsold ads. Publishers often lack basic information on realized prices and inventory sold by client and channel, limiting management’s ability to make effective decisions.
* Large marketers continue to shift significant portions of their advertising budgets online and view ad networks as an effective way to achieve greater buying scale and drive down CPMs.

“What this benchmark study tells the industry is that there is a need for more sophisticated yield management on the part of premium publishers, for stronger partnerships between publishers and ad networks, for development of best practices, and more focus on the value of interactive advertising.” said Sherrill Mane, senior vice president, Industry Services of the IAB. “Our industry is at an important juncture and now is the time for publishers to adopt strategic approaches to the use of ad networks who themselves have become critical players in the digital ecosystem.”

Another important finding of the study is that publishers who actively manage and use multiple ad networks can achieve higher revenues on display ads sold via networks. The benchmarking study finds publishers vary in their adoption of ad networks, the approaches used and the results attained but overall finds that the keys for success for online publishers are having dedicated staff, better tools and metrics that allow constant vigilance in managing ad pricing, reported sell rates and channel conflicts.

The authors of the benchmarking study offer recommendations to both publishers and ad networks to pursue steps toward higher realized pricing and enhancing mutual benefits of collaboration. These include:

* Publishers must become more disciplined in managing ad inventory and deploy improved methods and tools to enhance yield management
* Ad networks should partner more closely with publishers to enhance the value of the relationship for both parties.

Other key findings from the benchmarking study include:

* Overall, online publisher revenues grew by a healthy 32% in 2007 versus 2006, yet ad network revenues grew more rapidly (in excess of 50%), as marketers boosted online spending.
* High demand for premium video inventory resulted in CPMs 2-3 times greater than display ads on average.
* Most publishers in the study lack information to closely measure the impact of cross-platform sales, though most indicate focus on using cross-platform to drive volume, not price.

The Digital Pricing Study was developed as a benchmark to explore the impact of online ad intermediaries on ad rates, profitability and ad inventory management for media companies (publishers). The study methodology included executive interviews and in-depth analysis of proprietary company data, including direct, ad network and cross-platform sales, pricing (CPMs) and impressions volume for seven leading online media publishers. The selection criteria included having leading brands, publishing premium content, and selling advertising on a national basis. To view the complete study, please go to www.iab.net/digital_pricing_research.

Online advertising was the fastest-growing category in Australia, according to a December report from the Interactive Advertising Bureau.

For the 12 months to December 2007, spending grew 34.5 per cent to $1.3 billion, slower than the 60 per cent growth rates of previous years.

The outlook for traditional media appears to be less robust.

Broadcaster Ten Network Holdings Ltd downgraded its full year earnings outlook for its core business in June as declining spending on television advertising threatened its bottom line.

BigPond’s general manager of network advertising, Chris Taylor, said new digital media revenue streams, such as online video advertising, were emerging.

“It provides an added dimension which hasn’t necessarily been seen before when advertisers are obviously parking millions of dollars in TV against declining audiences,” he said.

“While static banner display is slowing there are other growth opportunities in terms of mobile and video that will hopefully see people move their traditional budgets from television across to this new form of advertising.”

InPageAds Australia

Coraz częściej najpopularniejsze portale cierpią na brak wolnej przestrzeni reklamowej, co ogranicza liczbę wyświetlanych reklam i możliwe dochody. Jak zatem ominąć ten problem?

Na stronach czy pomiędzy stronami
Rozwiązaniem tej kwestii może być reklama wyświetlana pomiędzy stronami, w czasie ładowania tej, do której odnosi nas uaktywniony przez nas link. Firma InPage oferuje możliwość zamieszczania online pełnoekranowych reklam typu rich media, w pełni udźwiękowionych i ruchomych, pomiędzy stronami internetowymi. InPage pozwala na umieszczanie reklam w „wolnej” przestrzeni pomiędzy stronami internetowymi. Jest to możliwe dzięki zainstalowaniu specjalnego oprogramowania wyzwalającego komunikaty reklamowe. Nie należy mylić tego typu reklam z interstitials ponieważ reklamy InPage nie wydłużają czasu przeglądania serwisu, a jedynie wykorzystują moment potrzebny na załadowanie następnej strony.

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InPageAds Polska

Worldwide spending on Internet advertising will total $65.2 billion in 2008, which represents nearly 10% of all ad spending across all media. With IDC’s Digital Marketplace Model and Forecast projecting 15-20% annual growth throughout the forecast period, this share will reach 13.6% by 2011 as Internet ad spending grows to $106.6 billion worldwide.

“Compared to more mature types of advertising, Internet advertising is growing at a phenomenal rate,” said John Gantz, chief research officer at IDC. “But Internet advertising is still relatively new and growing from a much smaller base. By the end of the forecast period, spending for Internet advertising will trail direct mail – the third largest form of advertising – by more than $30 billion, while spending on TV and print ads will each be nearly twice as great as for online ads. The long-term opportunity for Internet advertising can be seen in the disparity between per capita spending. Total advertising revenues equate to more than $105 per inhabitant of the planet, while Internet advertising revenues are less than $50 per active Internet user.”

Keyword ads will remain the dominant type of Internet advertising throughout the forecast period, capturing more than a third of annual online ad spending worldwide. Display ads will be the next largest type of Internet advertising, capturing more than 20% of worldwide spending annually through 2011, followed by classified ads with nearly 19% of all online ad spending per year. Spending in both categories will be pressured by rich media ads, which are expected to grow at a compound annual growth rate (CAGR) of more than 50% during the 2007-2011 forecast period.

“Marketers already recognize that online advertising must be incorporated into any comprehensive ad strategy. This will continue to drive growth in online ad spending well beyond the forecast period,” said Karsten Weide, program director, Digital Media and Entertainment. “However, there is still a lot of experimentation underway within the category as marketers seek the optimal mix of ad types to reach their target audience. This will fuel spending for all types of online ads.”

Additional highlights from IDC’s Digital Marketplace Model and Forecast include the following:

• The United States will lead the world in both total advertising spending and online ad spending throughout the forecast period with expenditures of more than $265 billion and $45 billion respectively in 2011.
• Central and Eastern Europe (CEE) and the Middle East and Africa (MEA) will experience the fastest growth in Internet ad spending during the forecast period with a CAGR of 42.1% for CEE and 29.8% for MEA. Online advertising in Asia/Pacific (excluding Japan) will also experience dramatic growth with a 2007-2011 CAGR of 25.4%.
• Internet advertising will make the greatest gains relative to total ad spending in Western Europe, where online ad spending will capture 18.2% of total ad spending in 2011. This compares to a 16.3% share for online ad spending in Japan and 14.6% in the United States.
• More than $5 billion will be spent worldwide in 2008 in each of the top four categories of online ads – adult content and gambling, information, electronics, and computing. These will continue to be the leading categories in 2011.

IDC’s Digital Marketplace Model and Forecast provides worldwide and regional data for a wide range of Internet categories and activities. Traditional Web 1.0 categories include Internet users, devices using the Internet, Internet buyers, and B2C and B2B eCommerce. Web 2.0 categories look more closely at what Internet users are doing online, with breakouts by activity and gender. The database also includes a detailed look at online advertising spending worldwide. Forecast data for the 2008-2012 period is supplemented by historical data from 2006 and 2007. The Web 1.0 categories include detailed information on more than 40 individual countries.

New study commissioned by Microsoft Advertising suggests that Bangkok internet users have more sophisticated, extravagant lifestyles than their offline counterparts.

A recent study commissioned by Microsoft Advertising has found that amongst affluent people living in Bangkok, those who regularly spend time online have more extravagant purchasing habits and lifestyles than non-internet users. Bangkok’s online residents are a lot more likely to visit a cinema, museum or concert, twice as likely to travel and own a luxury watch worth over 1,000 USD and three times more likely to take a business air trip than non-internet users. Furthermore, compared to the nine other Asian cities included in the study, on average, Bangkok’s online community were found to be the second most frequent users of Instant Messaging (IM) with 40% of respondents claiming to chat regularly online.

Commissioned by Microsoft Advertising to help Thai advertisers better understand the habits of Thailand’s online community, the study was conducted by Synovate in a total of ten cities across the region which included Singapore, Seoul, Taipei and Hong Kong. The study targeted affluent people aged between 25 and 64 years of age, quizzing them about their internet and lifestyle habits. In Bangkok, responses were gathered from a total of 1,700 people and the term affluent was defined as people with a personal income of at least 40,000 Baht or those living in a household with a total monthly of 70,000 Baht and up.

“The study suggests that amongst Bangkok’s affluent residents, those who spend time online live more extravagant lifestyles and are bigger spenders than their offline counterparts,” said Kamolpat Swaengkit, National Sales Manager, Microsoft Advertising. “An explanation for this could be that the internet users are benefitting from the ability of the internet to easily connect people to the information they need, enabling them to research products and make purchases more easily anytime and anywhere, be it in the office, at home or even on the go via an internet enabled mobile,” Kamolpat added.

Interestingly, contrary to popular beliefs, the study suggests that spending time online goes hand in hand with an active, outgoing lifestyle. 57% of internet users claimed to be interested in reading, attending or watching football, as opposed to only 46% of non-Internet users and 11% of internet users are members of gyms as opposed to only 7% of non internet users. Finally, when it comes to drinking alcohol, the internet users were again the bigger spenders with 39% having recently splashed out on a drink, versus only 27% of non internet users.

Of the internet user respondents in Thailand, the survey confirmed Hotmail to be the most used e-mail service (62%) and Windows Live Messenger the leading IM service with 36% of all internet using respondents claiming to regularly chat on MSN. The next most popular IM service used by participants in the survey was Yahoo! Messenger at 7%.

About MSN and Windows Live

MSN attracts more than 465 million unique users worldwide per month. With localized versions available globally in 42 markets and 21 languages, MSN is a world leader in delivering compelling programmed content experiences to consumers and online advertising opportunities to businesses worldwide. Windows Live, a new set of personal Internet services and software, is designed to bring together in one place all the relationships, information and interests people care about most, with enhanced safety and security features across their PC, devices and the Web. MSN and Windows Live will be offered alongside each other as complementary services. Some Windows Live services entered an early beta phase on Nov. 1, 2005; these and future beta updates can be found at http://ideas.live.com. Windows Live is available at http://www.live.com. MSN is located on the Web at http://www.msn.com. MSN worldwide sites are located at http://www.msn.com/worldwide.ashx.

elite

Source: http://www.thaipr.net/